AsanaProduct Launches4.4(53 reviews)
Product Launch Template
Cross-functional product launch workflow with timeline and approval gates
About This Template
Product Launch Template coordinates engineering, marketing, sales, and support around a product launch with phased timelines and approval gates.
Highlights
Cross-functional coordination
Phased timeline
Approval gates
Launch day runbook
Gallery
Key Features
Launch Timeline
Phased timeline from pre-launch through post-launch with task dependencies.
What's Included
Launch project template
Approval gate workflow
Launch day runbook
Retrospective template
Pros & Cons
What We Like
- Cross-functional design
- Approval gate structure
- Runbook prevents scrambling
What Could Be Better
- Overkill for small releases
- Requires Asana adoption
Who It's For
Product managers
Startups
Marketing teams
Use Cases
SaaS Launch
Coordinate engineering deployment, marketing announcement, and sales enablement.
Frequently Asked Questions
Adapt for non-product launches?
Yes. Works for any cross-functional initiative: events, rebranding, office moves.
JL
Jordan Lee
Project Management Tools Reviewer
Last updated: August 2026
Ready to transform your Asana workflow?
Product Launch Template is trusted by 53+ users. Get the complete system and start shipping better work today.